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Rob Cassidy

CEO @ Xsellerate

With over 15 years of sales and leadership experience, I am passionate about helping startups and scaleups identify, connect with, and engage their target market. As the CEO and founder of Xsellerate, I leverage my expertise in new business development, customer relationship management, and go to market strategy to guide and empower my clients to achieve their goals and grow their business.

I’ve got a knack for leading companies to successful exits with the following successes to date – one startup led to a successful exit as the first employee and one scaleup led to a successful exit as the head of sales. I also helped an international company reach $3M+ ARR in two years as the founding employee in region. I am a mentor for aspiring sales professionals at various incubators, where I share my knowledge and insights on sales techniques, leadership, and business strategy.

Industry Expertise

Technology, HR

Experienced in


Business Expertise

Business Development, Marketing, Sales, Strategy, Customer Success

Companies previously worked with

Corporates: Ascender, Humanforce
Startups: HROnboard, CoachHub, PeopleStreme